Privacy Policy

Advanced Endodontics ("we," "our," or "us") is an endodontic specialty dental practice located at 1400 Crescent Green, Suite 200, Cary, NC 27518. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website at advancedendodonticsnc.com.

a. Information You Provide Voluntarily

• Name, email address, and phone number submitted via our contact form
• Appointment requests and scheduling information
• Messages or inquiries you send to us
• Information submitted through our patient forms portal (processed by a third-party HIPAA-compliant service)

b. Information Collected Automatically

• Browser type, operating system, and device information
• IP address and general geographic location
• Pages visited, time spent on pages, and referring URLs
• Cookie and tracking data (see Section 5 below)

c. Information We Do NOT Collect via This Website

We do not collect, store, or transmit protected health information (PHI) — such as medical records, diagnoses, treatment details, or insurance information — through this website. PHI is handled exclusively through our HIPAA-compliant practice management systems and patient forms portal.

We use the information we collect to:

• Respond to your inquiries and appointment requests
• Communicate with you about your care and our services
• Improve our website content and user experience
• Analyze website traffic and usage patterns
• Comply with applicable laws and regulations
• Protect the security and integrity of our website

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

We may share your information in the following limited circumstances:

• Service Providers: We work with trusted third-party vendors (e.g., website analytics, patient forms platforms) who are contractually obligated to protect your data and use it only to provide services on our behalf.
• Legal Requirements: We may disclose information if required by law, court order, or governmental authority.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share information for any other purpose with your explicit consent.

Our website uses cookies — small text files stored on your device — to improve your browsing experience and analyze site traffic. We use:

• Essential Cookies: Required for the website to function properly. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with our site (e.g., pages visited, time on site). This data is aggregated and anonymized.

You may decline non-essential cookies using the cookie consent banner displayed when you first visit our site. You can also manage cookie preferences through your browser settings. Note that disabling cookies may affect certain website functionality.

Advanced Endodontics is a HIPAA-covered entity. Any protected health information (PHI) you share with us in the context of receiving dental care is governed by our HIPAA Notice of Privacy Practices, not this website Privacy Policy.

If you submit information through our patient forms portal, that platform is operated by a HIPAA Business Associate and is subject to a Business Associate Agreement (BAA) with our practice.

Please do not submit sensitive health information through our general website contact form. For clinical matters, please call our office directly at (919) 233-8830.

We implement reasonable administrative, technical, and physical safeguards to protect the information we collect. Our website uses HTTPS encryption for all data transmission. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Our website may contain links to third-party websites (e.g., our patient forms portal, CareCredit, the American Association of Endodontists). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before submitting any information.

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of certain data uses

To exercise any of these rights, please contact us using the information in Section 12. For rights related to your medical records or PHI, please refer to our Notice of Privacy Practices.

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

If you have questions or concerns about this Privacy Policy, please contact us: